The FLOQ Journey

Every outcome flows through a single continuous pipeline — from the first spark of an idea to measured delivery. No sprint gates. No artificial batching. Just uninterrupted flow.

💡
IDEATE
Signal or insight
🎯
IDENTIFY
5 min
✏️
SHAPE
15 min max
🤖 AI PAIR
🔨
BUILD
Hours → Days
⚡ AUTOMATED
🚀
SHIP
Minutes
📊
MEASURE
Pivot Window
✅ HIT
🔄 PIVOT
Missed outcome → back to SHAPE with new approach
01💡
IDEATE
Immediate — no scheduling needed

A business need, customer complaint, signal from metrics, or a team member's insight sparks a potential outcome. Anyone can surface an idea — there's no gated ideation process.

👤 Who
Anyone · Outcome Owner · Signal Analyst
📤 Output
Raw idea or business signal
🤖 AI Role
Analyzes signals, surfaces patterns from metrics
📍 Lives in
Outcome Board (as a candidate)
02🎯
IDENTIFY
5 minutes

The Outcome Owner transforms the raw idea into a measurable outcome statement. This is the single most important step — if the outcome isn't measurable, it's not an outcome, it's a wish.

👤 Who
Outcome Owner
📤 Output
Measurable outcome statement + target metric
🤖 AI Role
Suggests metric targets, finds similar past outcomes
✅ Format
"Increase [metric] from X to Y by [approach]"
Example
"Reduce checkout drop-off rate from 42% to 28% by simplifying the payment step."
03✏️
SHAPE
15 minutes maximum

Outcome Owner and one Builder (+ AI) align on approach in a focused Launchpad session. No spec documents. No multi-hour grooming. Just enough context to start building with confidence.

👤 Who
Outcome Owner + 1 Builder + AI
📤 Output
Outcome Ticket with approach + Impact Score
🤖 AI Role
Suggests 2–3 technical approaches, estimates complexity
⚡ Impact Score
1–5 assigned (value, not effort)
Outcome Ticket includes:
✓ Measurable outcome + target metric
✓ Chosen approach (1 of 2–3 options)
✓ Impact Score (1–5)
✓ AI Pair assigned
✓ Signal Threshold defined
✓ Pivot Window set
04🔨
BUILD
Days → Hours (with AI) — continuous

Builder and AI Pair work together continuously. The human architects and reviews; the AI generates, tests, and documents. Async Pulse updates keep the team informed without interrupting flow.

👤 Human Builder
  • Architects the solution
  • Reviews AI-generated code
  • Makes judgment calls
  • Posts async Pulse updates
  • Escalates Floq Emergencies
🤖 AI Pair
  • Generates production code
  • Writes test suites
  • Creates documentation
  • Suggests optimizations
  • Attempts blocker resolution
🚨 Floq Emergency Rule
Any blocker unresolved by AI within 30 min → Floq Lead notified → decision within 2 hours. Zero idle time.
05🚀
SHIP
Minutes — fully automated

When the Ship Standard is met — automated tests pass, code review approved, security scan clear — the pipeline ships automatically. No human needs to press a button. No end-of-sprint gate.

👤 Who
Automated CI/CD pipeline (Ship Standard)
📤 Output
Live in production behind feature flag
🤖 AI Role
Final code review pass, deployment verification
📣 Ship & Show
Brief async demo posted — not a ceremony, just visibility
Ship Standard (Definition of Done)
✅ Unit tests pass ✅ Integration tests pass ✅ Security scan clear ✅ Performance baseline met ✅ AI code review approved ✅ Feature flag configured
06📊
MEASURE
Continuous — Pivot Window active

The moment something ships, the Pivot Window starts. Real-time metrics are tracked against the target. The Signal Analyst monitors for threshold crossings. The team keeps building other outcomes in parallel.

👤 Who
Signal Analyst + automated monitoring
📤 Output
Metric trajectory data + signal events
🤖 AI Role
Tracks metrics, detects anomalies, predicts trajectory
⏱ Pivot Window
Pre-defined per outcome. If metric doesn't move → Pivot.
📊 Metric Moving?
YES → HIT ✅
Outcome achieved. Celebrate. Document. Move to next outcome.
NO → PIVOT 🔄
Signal Review triggered. New approach defined. Back to SHAPE.
07
DELIVER
Outcome achieved — continuous loop restarts

Delivery in FLOQ isn't a release date — it's a metric milestone. When the target moves, the outcome is delivered. The team acknowledges it, documents the learnings, and immediately flows into the next highest-impact outcome.

👤 Who
Outcome Owner declares delivery
📤 Output
Delivered outcome · Updated Floq Rate
📣 Recognition
Ship & Show + Floq Rate update + team async celebration
➡️ What's next
Top of Outcome Board — next highest Impact Score starts
The flow never stops. FLOQ has no finish line — only the next outcome to pursue.